Friendly Designs Over Aggressive Looks
Volkswagen's head of design, Andy Mindt, highlights the move towards more approachable car designs.
Reflecting Personal Preferences
Mindt thinks that many people like cars that have a cheerful and positive appearance instead of those that seem aggressive.
Volkswagen's Design Philosophy
Volkswagen’s core design principle is to be the friendly faces in the automotive world.
Current Friendly Designs
Recent VW models like the ID.Buzz showcase a charming, retro aesthetic, even with a few "angry" design elements.
SUVs with a Gentle Touch
VW's SUVs, like the GLI and GTI, have a welcoming look when compared to other options.
Upgrading Interiors
Volkswagen is working on enhancing the quality of its interiors by eliminating inexpensive materials.
High-Quality Materials
Future VW cabins will showcase high-quality fabrics and materials, making the overall feel even better.
Cost-Efficient Upgrades
Investing a bit more in quality materials can really pay off over time and provide great value.
New VW Models
Exciting news! The 2025 Golf R and the 2025 Jetta GLI have just made their debut in the US.
Exciting Future Releases
Volkswagen is gearing up to introduce some really exciting models in the years ahead.
Anticipated Electric GTI
One of the most eagerly awaited releases is the electric GTI, which is said to be even more thrilling than the gas version.
Sustainable Focus
Volkswagen's decision to use better materials is a great step towards a sustainable and eco-conscious approach.
Consumer-Centric Design
VW designs are evolving to align with the tastes of everyday drivers who seek welcoming and easy-to-love cars.
Balancing Cost and Quality
We're all about using quality materials to give you that premium feel while keeping costs manageable.
Building a Positive Brand Image
VW's design strategy contributes to creating a brand image that feels welcoming, warm, and centered around the customer.