Ford Offers $20K+ Incentive for 2024 F-150 Lightning Orders

By Kevin Joseph October 22, 2024

have you noticed how the electric vehicle market isn't as hot as it used to be? It's hitting everyone pretty hard,

[{"selector":"#anim-fe6af58a-8851-4acc-bb54-316fdb4d381d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(53.33059216296775%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d276debd-8f77-4b33-984f-6858fec0f771","keyframes":{"opacity":[0,1]},"delay":400,"duration":500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

and Ford's definitely feeling the squeeze with their F-150 Lightning pickup.

[{"selector":"#anim-a3a69177-35df-45c9-8cec-83c63e007dae [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(52.08162011701227%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2700,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ca5058a0-6be3-470f-931b-e985e8f99594","keyframes":{"opacity":[0,1]},"delay":400,"duration":500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

You know how Ford dealers usually can't keep F-150s on the lot? Well, that's not the case with the electric-

[{"selector":"#anim-d4a261d7-8976-4786-a1e4-c7c013703c6f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(7.361308770230892%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-76df6bc3-1da6-49f2-9f1c-e6abcafdc758","keyframes":{"opacity":[0,1]},"delay":400,"duration":500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

version right now – they're actually having trouble moving their 2024 models. But Ford's got an interesting solution up their sleeve.

[{"selector":"#anim-bf643cbe-a137-4bef-95e8-c043c5331762 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-7.407407483306209%, 16.584431460970528%) scale(0.6666666666666667)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0e3d3088-d6b0-4456-a95b-b658be8a901d","keyframes":{"opacity":[0,1]},"delay":500,"duration":500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

They're rolling out these new "Retail Replenishment Centers" (pretty fancy name, right?) to help dealers manage their inventory better.

[{"selector":"#anim-3e15f890-9c73-404d-a155-45ce17669e38 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(13.398496388417513%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-73314076-cbc9-4353-84f9-9af1be4c36cd","keyframes":{"opacity":[0,1]},"delay":500,"duration":500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Think of it like a backup warehouse where dealers can store their Lightnings without eating up valuable lot space or racking up huge storage costs.

[{"selector":"#anim-d12dca91-e92b-40e2-bbd9-d63e3c694005","keyframes":{"opacity":[0,1]},"delay":400,"duration":500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Here's where it gets interesting – Ford's actually throwing some serious cash at dealers to make this work.

[{"selector":"#anim-a3cbd772-c6fe-49ed-b6f5-03d10a696e94 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(17.68674248614994%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5d204bb4-ab81-44cb-8e06-b0943f770fa5","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Get this: dealers can earn up to $22,500 per month just for ordering trucks through these centers. Plus, there's an extra $1,500 per truck for restocking.

[{"selector":"#anim-bdf644fb-9612-42bc-9810-4956378cf351","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e013ebdd-2423-4e3e-a247-997dd37a6792 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-58.6135478590603%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

Not too shabby, right? This deal's running from October 15 to November 15, 2024.

[{"selector":"#anim-ac853208-2b46-48f0-a57b-63ee44ab9563 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(50.555098734247764%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2ee2667a-c262-4395-a747-5567d5c8acbb","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

They're offering this for most of the Lightning lineup – the XLT, Flash, Lariat, and Platinum models.

[{"selector":"#anim-2634a2c1-e326-4e55-9c79-95348b69c852 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(10.432330994249414%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-59b6336e-69ba-4047-ab8b-580adfe88398","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Though interestingly, the Pro model (you know, the one aimed at business fleets) isn't part of the deal.

[{"selector":"#anim-b8e238d2-4a20-4e92-85e3-d509ec054f0e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-46.711701141182985%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

The only real downside I can see is that you might have fewer Lightnings available for test drives at your local dealer.

[{"selector":"#anim-ee938561-4c28-465f-96ec-236bcaab2ba7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(19.12163280298761%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1100aca9-20b7-4c4c-80d1-18e92defbfea","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Ford's also sweetening the pot for buyers with some nice financing deals and they'll even help cover the cost of installing a Level 2-

[{"selector":"#anim-b4b14351-b657-46a1-a39f-4763d9104bcd","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f782e9e-1d38-4cc9-8018-e296f9001644 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-56.940038162249294%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

charger at your home through their "Ford Power Promise" program. Though if you're looking to lease, you might miss out on some of these perks.

[{"selector":"#anim-a37984de-457a-460a-b3fc-44590c0bfc18 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(42.91631344795367%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3c89eda6-00f9-4dff-ae75-be9fdf12dce1","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Despite all these challenges, it's worth noting that Ford's actually doing pretty well in the grand scheme of things.

[{"selector":"#anim-0cc2756c-037c-4a3a-953b-e58d8c8cfa42 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(48.14915059655341%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2700,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d129d656-9eba-4c68-ad25-330c43194365","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

They hit record EV sales in Q3 2024 – only Tesla sold more electric vehicles in North America. Not too shabby for a traditional automaker, right?

[{"selector":"#anim-d03d0ff5-9a43-47a9-a0ca-a73b567615b6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(8.696546162657274%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3953b6a2-1e33-4b4a-be08-4269786a7b9c","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

What do you think about these changes? Are you seeing any of this play out at Ford dealers in your area?

[{"selector":"#anim-b67dd2dd-1d09-4ac7-90fb-adb8594d121d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-53.29589850510317%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-bbf830a5-972a-41f3-812a-d72c6fa3c0e8","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]