Price Increase Announcement - Starting from May 1, Volvo has made a price adjustment of $3,300 for all EX90 trims.
Timing of Notification - On June 26, dealerships and reservation holders were given information regarding the increase in price and the absence of certain features.
Feature Omissions - The EX90 will be launching without some of the promised features, including certain safety systems that are centred around lidar technology.
Software Updates Pending - Volvo assures customers that they will take care of any software gaps that may arise during the initial period of ownership.
Customer Reactions - Several reservation holders were taken aback by the unexpected price hike and the removal of certain features.
New Pricing Details - Plus 7-seater: $81,290
Plus 6-seater: $81,790
Ultra 7-seater: $85,640
Ultra 6-seater: $86,140
Performance Specifications - The Twin Motor Performance drivetrain comes with an additional cost of $5,000.
It provides an impressive 496 horsepower, 671 pound-feet of torque, and a quick 0-60 time of 4.7 seconds.
Competitive Pricing Context - The EX90 is priced higher than the Mercedes-EQS EQE SUV and Tesla Model X, but falls below the BMW iX in terms of cost.
Reasons for 2025 Volvo EX90 Price Hike - The increase is primarily attributed to the rising costs of materials.
Impact on Reservation Holders - Reservation holders are now facing the new pricing as firm orders were not accepted prior to the price change.
Reservation Holder Reactions - Some reservation holders are reconsidering their interest in the EX90 due to production delays and the recent price increase.