Mitsubishi Delica & Outlander Off-Road Set for USA
Leadership and Revival: Since Mark Chaffin took the helm in 2018, Mitsubishi North America has bounced-
back from being a minor player with dropping sales to gaining real momentum in the market.
Key Models: The latest Mitsubishi Outlander and Outlander PHEV, developed together with Nissan, have really played a key role in this comeback.
Momentum 2030 Initiative: Mitsubishi's "Momentum 2030" plan is all about bringing in cool new powertrains, launching fresh vehicle-
models, expanding dealerships, and making the whole car buying and owning experience better for customers.
Expansion into New Segments: Mitsubishi is gearing up to explore new segments like trucks, crossovers, and multipurpose vehicles—areas they haven't dived into for decades.
Potential Passenger Van: Mitsubishi's got big plans, including a Delica passenger van inspired by the D:X Concept from Tokyo.
It's got rugged off-road capabilities and a plug-in hybrid powertrain. Pretty cool, right?
Subaru Outback-inspired Model: Mitsubishi is working on a new model inspired by the Subaru Outback. It's based on-
the Outlander crossover and will come with off-road-ready tweaks and probably a PHEV powertrain.
Electric Pickup Exploration: Mitsubishi is thinking about jumping into the electric pickup game, but don't expect it to happen anytime soon.
Past and Future in Pickups: Even though Mitsubishi had success with pickup trucks outside the U.S. and teamed up with Dodge-
for the Dakota-based Raider, they haven’t offered a truck in the American market lately. But now, they're thinking about making a comeback.